Reveal a new side of Japan
through the world of mastercrafts.

About Us

Reaching north, south, east and west
Linking a century ago to one ahead.

This is no “tourist” destination. Tucked inside a studio neatly lined with his most used tools, the artisan transforms wood and earth into works of art. Outside, the historic charm of a quintessentially Japanese streetscape is painted with a wash of new color each season.

Here is where the artisan’s craft is born.
Step through the door that’s otherwise closed to guests and enter in for an exclusive talk with the craftsman and chance to take a stroll through the townscape.

Your travels here, even if just for a single day,
have linked you back to 365 days and even 100 years before. Each step will bring you nearer, connected as point along the way to the 100 years ahead.

Craft & Journey

1/365
Today's journey is made up of the lives we have lived, which informs the life we will live in the future.

The landscape is ever changing- it never remains the same. It is only by traveling to a place, by going there in person, that we can truly understand it.
We have prepared a travel plan that allows you to experience the manufacturing site as it really is.

Choose Journey plan

1day plan
or
Stay plan
Sado Island, Niigata Prefecture

Mumyoi ware

Discover the Food Culture and Local Craft of Sado Island.
Chichibu, Saitama Prefecture

Silk textile

A spiritual journey to Chichibu through the 1,300-year-old craft of silk textile in a region with 300 traditional festivals still thrive.
Kiso-Hirasawa, Nagano Prefecture

Kiso Lacquerware

A journey to encounter “the authentic” in Naraijuku and Kiso Hirasawa.
A place where “Hare” and “Ke” exist in harmony.
Arimatsu & Chita, Aichi Prefecture

Textile Dyeing

Kura in Japan – experience the tradition and innovation through a deeply rooted culture of fermentation, textiles, and dyeing.
Echizen, Fukui Prefecture

Japanese washi paper

Follow the painter Rembrandt's love for the Japanese paper. A journey to Echizen to witness the skills of Washi craftsmen in an extraordinary space with 1,500 years of history
Echizen, Fukui Prefecture

Echizen Lacquerware

1500 Years of Creating Vessels in Tune with Everyday Life: Journey to discover Japan's oldest lacquerware center
Awaji Island, Hyogo Prefecture

Incense

A healing journey – meet the tradition and future of incense on the island Japan's first incense originated.
Tamba, Hyogo Prefecture

Tamba Ware

Kilns That Have Kept the Fires Burning for 850 Years: Journey into the story of Japanese ceramics and experience the sense of beauty in a community’s way of life
Miki City, Hyogo Prefecture

Banshu Miki Forged Blades

Ancient Craft, Everyday Blades: Journey to Japan’s oldest blacksmithing town with 1500-years of history
Yoshino, Nara prefecture

Yoshino Cedar

The Story of 500 Years.
The Mountain Forests of the Craft Masters.
Uji, Kyoto Prefecture

Orin

Here and Now. Sounds of Zen.
Bingo, Hiroshima prefecture

Denim

Journey to Setouchi,
Japan's Largest Denim Production Area.

Event 01.

Pop-Up

In select shops around the world you will be able to see, touch and buy the crafts created by Japanese craftspeople based on the history and culture of Japan, that are featured in our travel itineraries.

Read more

Event 02.

Online Exhibition

We are pleased to introduce a new online journey itinerary to bring the possibility of experiencing Japanese craft worldwide.Experience a new approach to tourism that you can’t find in a guidebook.

Read more

Click here for the online showcase (conferences) for overseas agents.

We are looking for people to connect travelers and manufacturing regions together.

We are looking for travel professionals and regional producers from all over Japan to work with us to provide “craft” and “ journey” in Japan.